Careways Branding

South Africa’s leading employee wellness providers.

Careways has a 28-year track record in the industry, having established the first employee assistance programme to business in South Africa. The company has since evolved offering both employee assistance and employee wellness programmes such as individual counselling, medical assessments, lifestyle management, organisational consulting and training.

The project was to help create a new visual communication and language for the Careways Group. A single concise concept that could be easily cascaded through the many deliverable’s and future campaigns. In conjugation with a copywriter, nicknamed “murder she wrote”-we were able to come up with concept of synchronicity-synchronizing your work. This was to help emphasize and establish the commitment that Careways holds to it’s clients.


Brochure Design